Tissue Paper Market is projected to reach USD 40 Billion by 2024

Tissue Paper Market Analysis Size, Growth rate and Overview:

Tissue Paper Market was valued at USD 17 Billion in 2017 and is expected to reach almost USD 40 Billion by the end of 2024, growing at a CAGR of around 4.5% over the predicted period.

The inherent consumption trend of tissue paper products in India is very different from other countries in the world. In India itself, the trend varies from an urban to a rural setting. Rural India mainly consumes MG poster (also called hard paper) as its paper napkins. As the name sounds, the quality of paper is not at all absorbent to water but is still extensively used here because of the cost factor. Therefore, it can be said that tissues in India on the whole are still considered more of a luxury item than a commodity. Manufacturers are now promoting these products via celebrity endorsements by employing various promotional activities to make the consumers aware about the new wipes and tissue products and variants. Many tissue and hygiene products manufacturers are now finding pockets of growth, most notably small players like Nobel hygiene. Tissue paper manufacturers are now also shifting to semi-automatic and fully automatic packaging machines to meet the envisaged surge in demand.

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Tissue Paper Market Key Drivers, Challenges, and Opportunities:

The tissue paper market in India receives its maximum demand from institutional consumers such as hotels, restaurants, hospitals, and other commercial buildings. Facial Wipes, a more recent trend, are also offered in conference and business culture in various metro cities. Few international companies that have brought about this trend in the Indian market are making efforts to develop the market further. Domestic companies are moving in these lucrative categories, which are also getting competition from private label brands. The market is advancing on the back of increasing baby population, rising penetration of sanitary protection coupled with a surge in disposable income. 

At present, the consumption in the tissue paper industry is estimated at around 1.25 lakh (wherein a lakh is a unit in the Indian numbering system equal to one hundred thousand tonnes per year). Because of various factors, mainly recycled tissue paper is being produced by these new emerging paper mills, starting from 16gsm to 35gsm.

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Tissue Paper Market – Regional Presence:

North America holds a higher market share in comparison to its competitive partners owing to high focus on hygiene and a thriving hospitality sector. Closely following is Europe, which is also composed of highly developed countries. The report offers a comprehensive analysis of the tissue paper industry along with the study of the regional markets including North America, China, and rest of the world. P&G, Kimberly-Clark, Cascades are the leading players dominating the tissue paper market.

Some of the Key Players Profiled in this Tissue Paper Market Report are:

Premier Tissues, Bella India and Origami Cellulo are some of the major companies operating in the Indian tissue market. Other international companies like Johnson & Johnson, Unicharm India, and The Himalaya Drug Company are controlling the baby wipes market.

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